DEPARTMENT OF COMMERCE

DEPARTMENTS

Dr. Hanna Joseph

Designation

  • Assistant Professor

Department

  • Professional Academy

Date of joining the Institution

  • 1/05/2018

Edu. Qualifications

  • PhD in Business Administration, Hindustan Institute of Technology and Science, Chennai, 2019
  • MBA in Finance and Marketing, Rajagiri College of Social Sciences, Cochin, Mahatma Gandhi University, 2012
  • B.Tech in Electronics and Communication, College of Engineering, Kallooppara, Cochin University of Science and Technology, 2009

Teaching Experience in HEIs

  • 6 years

Paper presentations

  • Published a paper titled “A Descriptive Examination on the Influential Factors and Motives behind Buying Behaviour of Gold Jewellery” in the International Journal of Innovative Technology and Exploring Engineering (IJITEE), ISSN: 2278-3075 (SCOPUS), Volume-8 Issue-6, April 2019, pp:934-938.
  • Published a paper titled “The Impact of Constituents Affecting Consumer Buying Behaviour of Gold Jewellery” in the International Journal of Innovative Technology and Exploring Engineering (IJITEE), ISSN: 2278-3075, (SCOPUS), Volume-8 Issue-6, April 2019, pp:699-702.
  • Published a paper titled “An Overview of Marketing Strategies in the Gold Ornament Market” in the Journal of Advanced Research in Dynamical and Control Systems, Annexure-II, ISSN: 1943-023X, SCOPUS, Multidisciplinary Journal, Volume 9, Special issue-18/2017, pp: 2166-2175.
  • Published a paper titled “Study On Impact Of Akshaya Tritiya On Consumer Buying Behaviour Of Gold” in the International Journal of Management (IAEME Publication), ISSN Print: 0976-6502 and ISSN Online: 0976-6510, Volume 7, Issue 7, November–December 2016, pp:128-133.
  • Published a paper titled “A Study On The Effectiveness Of Integrated Marketing Communication On Different Brands Of Gold Jewellery” in the International Journal of Research in Commerce and Management, ISSN 0976-2183, Volume 7 Issue No. 09 September 2016, pp:1-6.
  • Published a paper titled “A Study on the Effect of Imitation Jewellery on Real Sales of Gold Jewellery” in the International Journal of Engineering and Management Research(IJEMR), Online – ISSN 2249–2585 and Print – ISSN 2249-8672,  Volume 6 Issue 07  July 2016, pp:77-82.
  • Presented a paper titled “ Study on the impact of constituents affecting consumer buying behaviour of gold jewellery” in the 73rd International conference on Future trends in Engineering and Business on 25th and 26th May 2018, Chennai organized by International Organization of Scientific Research and Development.
  • Presented a paper titled “An Overview of Marketing Strategies in the Gold Ornament Market” in the 31st International Conference on Technology Trends in Engineering, Science & Management”, Coimbatore on 10/11/2017 organized by International Organization of Scientific Research and Development (IOSRD)
  • Presented a paper titled “The Impact of Marketing Strategies in the Gold Jewellery Market, Kerala” in the Multi-disciplinary Business Research, the new driver of Business Innovation at St. Aloysius College, Mangalore on 31/3/2017.

Publications

  • “Relevance of ULIPs as a good investment tool” ,Insurance Chronicle, ICFAI University Press, May 2009
  • “The embedded marketing in the E-Business”, The ICFAI University Press, July 2009.
  • “Online Marketing: How different is it from traditional marketing” seminar proceeding of the National seminar in Creating and Delivering Values for Customers held at School of Management Studies, Cochin University of Science and Technology, Kochi

Participation in other Institutions

  • Completed a course on Udemy platform in Life Mastery-Happiness, Health and Success, April 2020
  • Participated in FDP – Best Practices for online teaching : classrooms, courseware and tools conducted by Faculty Development Centre of Kerala State Higher Education Council, Trivandrum from 8th to 14th July, 2021
  • Participated in four days online workshop on Statistical Data Analysis and Interpretation using SPSS conducted by Institute of Statistics and Analytical Research, Chennai from 11th to 14th June, 2020
  • Participated in three days International online workshop on Statistical Data Analysis and Interpretation using SPSS conducted by Institute of Statistics and Analytical Research, Chennai from 10th to 12th September, 2020.

Participation in the Institution

  • One day workshop on NAAC RAF criterion review on 6/2/21
  • Participated in Faculty Development Programme – Great Teacher organized by Sahrdaya College of Advanced Studies on April 2019
  • Attended various webinars organised by college

Additional responsibilities in the Institution

  • Course Co-ordinator of College since 2020
  • Programme Director of the Department since 2019
  • Master of Ceremony of various events at college
  • Co-ordinator of Fintech and CMA US programmes
  • In-charge of various events of Dzone fest
  • Guest Faculty at Sahrdaya Institute of Management Studies
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Commerce Department